In a commercial environment where every second counts to attract the attention of the public, the custom exhibition and advertising displays have become useful tools for visual communication. They do more than put up a sign: a well-designed advertising display acts as a silent salesperson, communicating your offer, reinforcing brand recognition and guiding customers towards the action you want, whether that is entering your shop, approaching your stand or remembering your name after an event.
The difference between a brand that goes unnoticed and one that visually dominates a space lies, in large part, in the quality and strategy behind its exhibition and advertising displays. Below we explain what types exist, how they work and in what contexts each offers its maximum performance.
The roll up is probably the most versatile advertising display available. Its operation is simple: a printed banner retracts into an aluminium base and sets up in seconds, without tools or complicated assembly. After the event, retract it and store it in its compact carry case.
A roller banner is useful because it can transform any space into a branded area. An office lobby, a shop entrance, the side of an exhibition stand or a conference-room backdrop: a roller banner suits each because it is lightweight, needs no permanent fitting and offers a large, upright graphic surface.
Where visitors approach from both directions, such as central exhibition aisles or two-way entrances, the double-sided roller banner uses two independent graphics to communicate in both directions at once.
Our feather flags work on a principle familiar to signage specialists: movement captures attention before any static image. When a flag flies with the wind, the human eye detects it unintentionally, even tens of meters away.
This makes them the ideal tool for make a location visible from a distance: an exhibition entrance, market stall, restaurant terrace, dealership, pavement promotion or your brand's place at a festival. Unlike a flat sign that visitors must approach to read, a feather flag signals your location before they reach your area.
Another aspect that differentiates them: the interchangeable base system. Anchor it in sand with a ground spike, use a refillable water base, fit it to a wall or vehicle, or choose a folding indoor base. Changing the base lets the same flag serve different locations and extends its usefulness.
One custom folding gazebo does more than shelter you from sun or rain: it creates a compact branded space that defines your presence at an outdoor event. A gazebo with a consistent corporate design gives visitors a professional impression of your brand.
A gazebo's value is its ability to create a distinctive space. Use it to display products, offer tastings, serve customers, make sales or provide a recognisable meeting point. Personalising the roof and valances makes your brand visible from different angles, including above and from a distance, which helps visitors find you among many exhibition stands.
A practical tip: combine your gazebo with side walls, feather flags alongside it and custom tablecloths on your customer-service tables. Together, they create a consistent 360° branded presentation for your event.
While roller banners and gazebos are designed for events, the freestanding displays with a support base and the Aluminium easels are everyday tools for shops, restaurants and offices.
The freestanding display communicates a specific message in a chosen location: a shop-window promotion, a new reception service, a corridor notice or an offer beside the till. Its light cardboard support makes it easy to move as your presentation needs change.
The aluminium A-board sign with replaceable graphics takes this idea further. Its aluminium frame suits outdoor use on pavements, terraces and entrances, and replaceable graphics let you update the message without buying another frame. Restaurants changing daily menus, shops rotating weekly offers and businesses promoting temporary events benefit because the structure is permanent and the content is flexible.
The custom photo backdrop is one of the most undervalued marketing tools. Its principle is simple but extraordinarily effective: people photographed in front of your backdrop can help promote your brand when they share their pictures on social media.
At a wedding, guests share photos with the backdrop and the couple's names. At a business event, attendees may post selfies with your logo behind them. At a trade fair, a photo backdrop creates visual content that can reach beyond those attending in person.
A good photo backdrop needs more than high-quality printing for clear photographs. It also needs the design. A repeating logo pattern, as used at press conferences, keeps your brand in the photograph across different framing choices. A tropical, festive or vintage theme encourages visitors to take photos, while a simple corporate design gives shared pictures a professional appearance.
A common event-stand mistake is to invest in roller banners, flags and gazebos, while covering the customer-service table with a plain white tablecloth that breaks the visual consistency. The custom tablecloth is a small detail that completes your branded presentation and shows visitors the care put into it.
A tablecloth with your logo, brand colours or a key message turns an ordinary table into a branded point of contact. The same applies to hospitality: a custom tablecloth for a food truck, terrace or catering service presents your identity with a clean, professional appearance.
The version waterproof is for locations exposed to spills, moisture or frequent outdoor use. The standardversion is lighter and suits indoor tables where presentation matters more than heavy-duty protection. Both retain vivid colours through repeated washing thanks to sublimation printing.
Your setting determines the material. For outdoor use in wind and rain, choose feather flags, waterproof gazebos or water-resistant tablecloths. For sheltered indoor use, roller banners, freestanding displays and lightweight fabric tablecloths are suitable. Aluminium A-board signs and photo backdrops can work in both settings.
If you need to get attention from afar (more than 20 metres), feather flags and custom gazebos help your presence stand out through movement and size. If visitors are already close (inside an exhibition stand, shop or at a table), roller banners, freestanding displays and tablecloths can carry more detailed messages.
If you attend several events each year, prioritise portability. Roller banners with carry cases, flags with collapsible poles and photo backdrops with carry bags are designed for repeated setup and pack-down. Gazebos also fold, but need more storage space.
If you need to update promotions, menus or messages regularly, the A-board sign with replaceable graphics is a practical choice: change the graphic and reuse the frame. For a lasting message such as a logo or brand identity, roller banners, photo backdrops and gazebos provide a durable branded presentation.
Different displays communicate different impressions. A cardboard freestanding display is practical and easy to move for temporary promotions. A roll up gives a straightforward professional appearance. A custom gazebo with matching flags and tablecloths shows a coordinated investment in your brand's presentation. Choose the combination that suits your offer.
We want you to be satisfied with your order. Custom-made products have specific conditions.
Exhibition and advertising displays are products made with your custom design. They are excluded from the standard 14-day return policy, except for manufacturing defects.
If your order has printing defects, colour errors or damage for which we are directly responsible, we resolve the issue at no cost.
Send your complaint to pedidos@dtsprinting.com with reference, order number and photographs. Also to +34 698 29 73 66.
A problem with your order? We are here to help.
We offer 9 types of exhibition and advertising display: freestanding displays with a support base, roller banners, double-sided roller banners, feather flags, aluminium A-board signs with replaceable graphics, custom pop-up gazebos, waterproof tablecloths, fabric tablecloths and custom photo backdrops. All can be personalised with professional full-colour printing.
The standard roller banner shows a graphic from one side, for positioning against a wall or in a corner. The double-sided roller banner has two independent graphics visible from both sides, for central exhibition aisles and areas where visitors approach from either direction. Both include an aluminium frame and carry case.
Our custom pop-up gazebos suit trade fairs, markets, festivals, food events, outdoor weddings, business events and outdoor activities that need a covered, branded space. Their waterproof fabric and aluminium frame provide stability and weather resistance.
It depends on the setting. For pavements or paved surfaces: a refillable water base. For sand or grass: a ground spike. For sheltered indoor spaces: a folding base, with or without a water weight. For a wall: a screw-mounted base. For vehicle-mounted displays: a vehicle base. The feather flags have interchangeable bases, allowing the same flag to suit different locations.
The photo backdrop is a photographic background: its large surface fills a group-photo frame, with clear printed logos. Choose a photo backdrop when you want guests to take pictures at weddings, events or press conferences. Choose a roller banner to present detailed information such as promotions, services or contact details in a compact vertical format.
The waterproof tablecloth suits outdoor tables, hospitality and settings exposed to spills or moisture. The standard fabric tablecloth is lighter and suits indoor receptions, registration desks and conference information tables. Both are custom-made and retain vivid colours through repeated washing.
Yes. Exhibition and advertising displays are designed for repeated setup and pack-down. Roller banners retract into their bases, flags have collapsible poles, gazebos fold, photo-backdrop frames come apart, and A-board signs take replacement graphics. Avoid sharp folds and store them in their covers to help them last for years.
Most suit indoor and outdoor settings. The waterproof gazebos and tablecloths resist direct rain. The feather flags can withstand substantial wind. The roller banners, A-board signs and freestanding displays can be used outdoors provided they are not exposed to prolonged extreme weather. The standard fabric tablecloth is intended for indoor use.
Exhibition and advertising displays are made-to-order personalised products, so the 14-day right of withdrawal does not apply. If they have a manufacturing defect for which we are directly responsible, we will resolve it free of charge. Contact us at pedidos@dtsprinting.com or call +34 698 29 73 66. Read the full policy.
Each business, event or point of sale has specific visual communication needs. Explore our full range of custom exhibition and advertising displays and find the combination that best represents your brand: roller banners, feather flags, pop-up gazebos, photo backdrops, A-board signs, freestanding displays and custom tablecloths.
Not sure which display to choose? Email pedidos@dtsprinting.com or call +34 698 297 366 for advice based on your event, space and aims.
